Boxy, not baggy
It has room through the chest and body, but still looks deliberate. The fit is relaxed without drifting into borrowed-from-your-dad territory.
Size and Fit
Fit guide
How it actually fits
Size charts are useful. Sort of. What people really want to know is whether it feels thin, clingy, awkward, boxy, heavy, soft, or actually worth wearing. So here it is.
T-shirts
Our usual tees are weighty, boxy and premium. They sit off the body, hold their shape, and feel more substantial than a standard high street T-shirt.
Proper weight
The cotton feels solid from the first wear. It does not cling, collapse, twist, or feel like it has given up before lunch.
Fit call: true to size for a relaxed look. Size down if you want it neater.
Hoodies
Heavy, comfy and built properly. The kind of hoodie that feels like you have actually put something on.
Heavy, soft, reliable
Thick inside, structured outside. It feels warm and substantial, but still easy to wear. Relaxed enough for layering without looking shapeless.
Fit call: relaxed. Go true to size unless you want a sharper fit.
Sweaters
Heavyweight, clean and solid. Less flimsy pub jumper, more proper layer.
Solid, not stiff
It has enough weight to sit properly, but it does not feel rigid. Clean shape, comfortable feel, easy to wear without looking like you tried too hard.
Fit call: true to size with a premium weight feel.